Announcement ENVU - Maxforce Platin
Maxforce Platin to Be Withdrawn from the GB Market: What Pest Professionals Need to Know
The regulatory landscape for biocidal products in Great Britain and Ireland continues to shift, creating increasing challenges for manufacturers and pest management professionals alike. As part of ongoing regulatory reassessment, active substances are routinely reviewed, and in some cases products are withdrawn—even when they have a long history of effective use in the field.
Envu has confirmed that clothianidin, the active ingredient in Maxforce Platin, is one of the substances affected by this regulatory process. As a result, Maxforce Platin will be withdrawn from the GB market in line with updated requirements.
Key Phase‑Out Dates for Maxforce Platin
To support planning and compliance, Envu has released the following deadlines:
Sold‑by date: 30 March 2027 After this date, Maxforce Platin can no longer be purchased.
Use‑by date: 30 September 2027 After this date, Maxforce Platin can no longer be used in any professional setting.
These dates apply across Great Britain and are designed to ensure a controlled, compliant transition away from clothianidin‑based cockroach gels.
Impact on Pest Management Professionals
Maxforce Platin has been a trusted tool for controlling German cockroach infestations, particularly in high‑pressure commercial environments. Envu acknowledges the challenges that product withdrawals can create for technicians, biologists, and service providers who rely on proven formulations.
Despite the increasingly complex regulatory environment, Envu has reaffirmed its commitment to:
Investing in innovation
Developing new, effective cockroach control solutions
Supporting professionals throughout the transition period
Future alternatives are already in development, with Envu aiming to bring new options to market in the coming years.
What Pest Smart Recommends
To stay compliant and avoid operational disruption, pest control companies should:
Review current stock levels of Maxforce Platin
Plan usage to ensure all product is applied before 30 September 2027
Update internal product lists, RAMS, and COSHH documentation
Communicate changes to clients where Maxforce Platin forms part of ongoing treatment plans
Envu will continue providing technical support and guidance throughout the phase‑out period, helping professionals adapt smoothly to the regulatory changes.
Looking Ahead
The withdrawal of Maxforce Platin highlights the broader trend of tightening biocidal regulations across the UK and Ireland. While this creates challenges, it also drives innovation and encourages the development of safer, more sustainable pest management tools.
Pest Smart will continue monitoring regulatory updates and sharing industry‑critical news to keep professionals informed and prepared.